Marketing shortcuts series

SMART Marketing Strategy

Learn to use your business goals to create the ultimate marketing strategy.

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What a SMART Marketing Strategy?

Have You Felt... 
A disconnect between your business goals and you marketing? 

Have You Ever...
Used the "spray and pray" method of marketing?  (AKA throw spaghetti at the wall and see what sticks)

It's time to draw a straight line between your goals and your marketing.

With 3 simple exercises we demystify:


Dig into the details about SMART goals. Get ready to commit to two goals we'll use to create your marketing strategy.

Marketing Alignment

Time to use those SMART goals to commit to specific marketing tactics that will enable you to REACH your goals (cause that's why you set them, right?)

Marketing Strategy

Get SMART, get accountable for your marketing goals as we build a strategy you can measure. 
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What's Inside 👇

Jen McFarland

Founder, Women Conquer Business
Jen McFarland is a passionate and compassionate champion of entrepreneurs. She has more than 25 years of experience in leadership, digital marketing, and strategic project planning. She is a speaker, teacher, leader, and visionary for the small business community who loves dad jokes and helping people find more joy in their work.