marketing shortcut series
Attract Your Best Leads
Describing what you do is your greatest superpower. You can attract (or repel) leads depending on what you say and how you say it.
Learn a simple but compelling framework for how to write about what you do so it captivates the right people.
Learn a simple but compelling framework for how to write about what you do so it captivates the right people.
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What's the Secret
to Attracting the Best Leads?
Storytelling (but not just any old story...)
Are you making any of the most common lead-repelling mistakes?
- Discover what your clients want
- How it overlaps with what you (the business leader!) wants
- Master the Rule of Thirds to grow your audience and keep them interested
Get an Easy, Repeatable Storytelling Framework
3 Simple Exercises to Attract Your People (all the time, every time)
Explore Problems
... but not ANY problems. The problems that engage your audience and motivate them into action.
Avoid Heady Solutions
Learn why the Problem/Solution model is broken (and what to do instead).
Dive into Transformation
Let's talk about change. And how to get your prospects excited to work with you.
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Jen McFarland
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